Privacy Policy

Introduction

Analytra GmbH ("we", "us", or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website analytra.pro or use our services.

We are the data controller for the purposes of the General Data Protection Regulation (GDPR) and other applicable data protection laws. Our registered office is located at Lindenstraße 189, 70548 Stuttgart, Baden-Württemberg, Germany.

Data We Collect

The data we collect from you may include the following categories of personal information:

• Contact Information: Name, email address, phone number, company name, and postal address
• Technical Data: IP address, browser type, operating system, referring URLs, and website usage data
• Communication Data: Records of correspondence and interactions with us
• Marketing Data: Your preferences for receiving marketing communications

We collect this data through various means including contact forms, email communications, cookies, and analytics tools when you interact with our website or services.

How We Use Your Information

We use the information we collect about you for the following purposes, based on legitimate business interests, contract performance, or with your consent:

• To provide and maintain our subscription commerce services
• To respond to your enquiries and provide customer support
• To send you technical notices, updates, and administrative messages
• To communicate with you about our services and promotional offers (with your consent)
• To analyse website usage and improve our services
• To comply with legal obligations and protect our rights

The legal basis for processing your data includes contract performance, legitimate interests, legal compliance, and consent where required under applicable law.

Data Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except in the following circumstances:

• Service providers who assist us in operating our website and conducting business
• Legal authorities when required by law or to protect our rights
• Business transfers in the event of a merger, acquisition, or sale of assets

All third-party service providers are required to maintain appropriate security measures and use your data only for the specified purposes.

Cookies and Tracking

Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyse website performance. For detailed information about our use of cookies, please refer to our Cookie Policy.

You can manage your cookie preferences through your browser settings or our cookie consent tool available on our website.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Our standard data retention periods are:

• Contact enquiries: 3 years from last contact
• Client data: Duration of contract plus 7 years for legal compliance
• Website analytics: 26 months
• Marketing communications: Until you unsubscribe or 3 years of inactivity

When we no longer need your personal data, we will securely delete or anonymise it in accordance with our data retention policy.

Your Rights

Under the GDPR and other applicable data protection laws, you have the following rights regarding your personal data:

• Right of Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Request limitation of data processing
• Right to Data Portability: Request transfer of your data
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent for data processing

To exercise any of these rights, please contact us using the information provided in the Contact section below.

International Data Transfers

Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA). When we transfer data internationally, we ensure appropriate safeguards are in place, including:

• European Commission adequacy decisions
• Standard contractual clauses approved by the European Commission
• Binding corporate rules or certification schemes

We will only transfer your data to countries or organisations that provide an adequate level of data protection.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our security measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and staff training
• Secure data centres and backup procedures

Despite our security measures, no method of transmission over the internet is completely secure. We cannot guarantee absolute security of your data.

Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you become aware that a child has provided us with personal data, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

Contact Information

If you have any questions about this Privacy Policy, wish to exercise your rights, or need to contact us regarding data protection matters, please reach out to us:

You also have the right to lodge a complaint with the relevant supervisory authority if you believe we have not handled your personal data in accordance with applicable law.